Content is the Key

Ariba Khan

May 12, 2019 | 1493 Views |

Is content really the king of blogging and is it the key to success. Let us learn a little about it.

Earlier when I used to come across the word “CONTENT”, I used to think of a piece of writing which is long and pretty boring as well. Over time I understood the power of words. Content can be as small as a single word and as long as a complete ocean of alphabets. The only thing that matters is how attractive the content is. Content writing is one of the most important factors in driving traffic to the website. Nowadays a reader spends only a few seconds to read any website content. If the content is powerful enough to engage the reader more than the average seconds then that’s the success of a content writer. Few content writers have mastered the art of driving traffic to their websites using the power of words. Few have the basic tricks of engaging the user right from the start of the website content. For example, the title of the content. No matter how crap the complete content might be but a breaking news kind of title can attract a good amount of readers and a boring title can divert the user from reading the content. The next thing that is vital for the website content is the quality of content. Good content not only engages the audience to read the entire content but also binds the audience to visit the website again over time. Hence, while creating any type of content, a content writer should always keep the type of audience he needs to target in his mind. For example, if the content writer keeps kids as an audience in his mind then he should create content which is easy to understand, funny, narrative and which has a moral for a kid to understand. He cannot use jargon and inappropriate terms for a kid to process. Another point which is vital as well is that any content writer should maintain a flow in his content. If he is talking about a particular topic, he should stick to it from the start to end and cannot bring up the irrelevant topic in between his content or change the flow of his content. For example, if a writer is writing in support of the content is a key to success in his article then in between, he cannot flip onto the other side against to what he was supporting in his article. So after learning so much about what a powerful content can do, it becomes very clear that content can surely make or break the path of success for your website. Even if your website doesn’t look cool enough to grab on the readers but you have a strong content, it can surely boost up the traffic to a large extent and if it vice versa it will surely not work the same way, only a cool website will not be able to hold onto to users for more than a few seconds. So, I believe that good content is surely key to success.


Ariba Khan
Ariba Khan
Every new journey leads to a new destination and writing is the most beautiful journey for me!